Having beaten the tough recession years Creative Heads has moved to a new studio in Canterbury, the creative heart of Kent. Being an integrated marketing communications agency has enabled Creative Heads to continue to grow steadily over the last 4 years and has now made a strategic move to the city they believe is key to their continued success.
Creative Director Paul Duckworth comments “Canterbury is one of the most inspiring and creative areas in the South East and provides a fabulous alternative to London. There is a really positive vibe about the city when you walk through the streets – everywhere I look I see happy faces of people enjoying the numerous cafes, restaurants, shops, events and attractions. And it’s not just because it’s a cosmopolitan city full of tourists enjoying themselves – I see business people everywhere looking upbeat and enjoying their place of work. Canterbury is full of students and graduates looking for their first opportunities on the career ladder and there is also a very active creative community in the city with lots of events and network groups bringing creative and marketing people together to share their knowledge and swap ideas.
“The key to our success is our people and their state of mind, which we feel is further enhanced now that we are based in Canterbury. Many of our team already live in or around Canterbury, making their local knowledge invaluable when it comes to advising our local clients. Creative people want to be continually inspired and not just stare at blank walls or negative environments. It is also home to several universities including the University of the Creative Arts – a rich source of new talent who have their fingers on the pulse when it comes to new trends and technologies. We are always on the lookout for the best new talent.
“There is a misconception that the creative industry revolves around London and that Marketing Directors wanting a decent agency feel more confident looking towards the capital. The reality is that many creative agencies in Kent have the best of both worlds – some designers may have learnt their trade in London and then moved to more local ones in order to reduce their commute, be closer to home and improve their quality of life; whilst others are more home-grown and bring additional qualities to the table. With the ever-growing pressure for people to work harder it is critical for employers to ensure the state of mind of their employees is right – a healthy positive mind-set works smarter and delivers better quality in less time.
“We are really excited about the future now that we are based in Canterbury – it follows on nicely from our successes in 2012 when Creative Heads was recognised as the ‘Best Value Agency’ in Kent and in the top 10 in the UK, at the 2012 RAR Awards. We also achieved a ‘Recommended Agency’ status – giving current and prospective clients the reassurance that there is a proven high level of quality, service and value when they work with us.
Creative Heads is an integrated (full service) marketing communications agency built around a select team of experts with a flexible business structure that enables us to work with both small and large businesses here in Kent and abroad. Branding, print and digital media are among the core strengths across most market sectors.