Mastercard’s Biggest Rebrand In 20 Years

Mastercard’s Biggest Rebrand In 20 Years

Mastercard is one of the world’s most instantly recognisable brands that is seen almost everywhere in our daily lives – on TV, billboards, bank machines and even in your wallet.

In July 2016 Mastercard unveiled its biggest rebrand in 20 years and be will implemented over the coming months. This is a huge rebrand that will include a whopping 2.3 billion cards, all print communications, card machines/ATMs, websites, apps, head offices and advertising.

The new brand identity hasn’t had any dramatic changes but rather some subtle ones to keep hold of the brand familiarity while optimising the brand for better use in today’s digital world.

 

Mastercard Logo

 

One of the most obvious changes in the design is the move from the two interlocking circles to two overlapping circles in yellow and red. The idea behind this was to create a feeling of ‘connectivity’ and ‘seamlessness’ in the brand which is part of Mastercard’s main ethos.

The translucent orange centre is also to give a sense of ‘transparency’ from the brand while all the colours have been brightened making the brand feel more optimistic.

One of the less obvious changes is the font for the Mastercard name which has now been changed to FFMark. They have also dropped the uppercase “M” and “C” and removed the word “MasterCard” from the circles.

The new font isn’t just for the main branding but also for all print and communications from the logo down – this will be a big job for a company of this size to go through and implement the new brand identity.

 

Mastercard Brnad Timeline

 

So, after looking at the new Mastercard logo we can see that this new brand identity is more of a functional change for digital purposes rather than a fundamental design change – one of the designers has said “I don’t think anyone’s seen the new logo and thought, ‘Wow, that’s clever’, I think they think ‘Isn’t that what it already looks like?’”

The new design has had mixed reviews across the design world with some saying that they love the new logo and others that aren’t too keen on the look and accused the design of being lazy; either way the real point of interest is seeing how the rebrand is carried out over such a large corperation in the coming months.