Positioning the brand and communicating the many benefits and features of complex and powerful financial software solutions to CFOs.

The Challenge

Aptitude Software provides a portfolio of award winning finance software products that enable business leaders to achieve financial insight, control and transparency and streamline complex processes to gain a competitive edge.

Aptitude’s expert data architects work with very complex systems and processes. The challenge for Creative Heads is to help Aptitude clarify and communicate complex information and comprehensive products, in creative ways that best demonstrate their capabilities and benefits.


“The Creative Heads team is outstanding in being able to deliver across multiple projects with ease, often going over and above what’s required to deliver what’s needed.  They think around problems and develop creative solutions that meet the needs of clients. Fantastic attention to detail and accuracy – I know if we ask them to get something done it will be delivered to a high standard, on time with the minimum of fuss and grief.”

Aptitude Marketing Director

‘It’s another late night for the financial controller’

Aptitude Software enable CFOs to supercharge control, reporting and analysis, with a portfolio of specialist enterprise finance applications. It was these Financial Controllers that were to be addressed in a campaign of information provided through advertising; demonstrations; explainer brochures; fact sheets and direct mail. The focus was to be not on the product but on the talking about the solutions.

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