Digital marketing video promotes course enrolments and enhances brand image.

Car Mechanics Viral Video

The Challenge

Getting students interested in further education can sometimes be quite challenging – even more so when the college marketing team is competing against so many other colleges and universities, many of whom have an established reputation.

West Kent College asked the Creative Heads team to get their hands dirty in the mechanics department to help showcase and ecnourage people to enrol on their course.  We produced a viral video to show that a car mechanic course is not just about sticking your head under the bonnet, but it can also be extremely rewarding and great fun.

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