The Family Building Society is a financial services organisation whose aim is to help families work together to use their money and their assets more successfully. Like other building societies they offer mortgages, savings and later life planning, but their products have a family emphasis and this gives them a unique position in the marketplace.
The Creative Heads team have been working with the building society to promote their innovative products and services.
The FBS brand and the promotion we create, serves to distinguish them from other financial services providers who don’t meet the real needs of families. Their difference and offering is reflected in a brand design that embodies a personal and family touch – they promise to treat customers as individuals and deliver a service tailored for the family.