Creative Heads achieved a return on investment within 1 week of launching the new brand and website for these pioneers in magnetic fuel conditioning systems.


The challenge

Maximus Green has 40 years experience in magnetic fuel conditioning systems.  These systems optimise energy use, reduce carbon emissions and provide an incredible financial saving for hospitals, schools and large offices.  Their challenge was to create a fresh new brand identity that was not only visually pleasing but also provided their target audience with the same level of reassurance as their products which are rigorously tested, robust enough to last a life time and scientifically proven to be sustainable.


The outcome

Maximus Green are focused on the sustainable nature of their products, harnessing the effects of magnetic fields to reduce energy usage.  We designed a brand identity based on power, strength and stability, but also encompassing the eco-green colour throughout.  The website design was clean, responsive and optimised for search engines – supported by a sales brochure, stationery and packaging labels.  Within a week of going live a new order was received from a hospital, instantly repaying the investment in their new branding.