Peter Baxter Associates provides consultancy and laboratory services in ground-related civil engineering. They already had an established reputation for excellence, but were not getting enough new enquiries.
The problem was not their service – it was their brand image which was not as strong as their competitors. The logo was non-descript, the website was very old and printed literature was little more than a few laser printed handouts. These are all items that contributed to a poor first impression and enquiry rate.
Peter Baxter Associates is a lengthy name to deal with when designing a logo that should be simple, strong and memorable. The client asked wanted to retain their original blue colour but the rest of the design was up to Creative Heads.
So we moved the focus away from the name and set about creating a meaningful icon that would form the basis of the brand identity and work with or without the name. The addition of the angled name gave the organsitation that little bit of extra dynamism too.
Having designed and implemented a new brand identity across all their marketing collateral the Creative Heads team were further tasked with generating more enquiries online and to increase the rate of conversion. The results 12 months later were: