Shaking up a storm in the drinks market with Tofka; a new premium smooth toffee vodka.


The challenge

Tofka is a new drink on the market; a smooth balance of toffee with warming sensation of vodka. Born in Courchevel in The French Alps, Tofka is already well received as an an Après Ski sensation and all the reviews suggest potential to become a very popular drink. Creative Heads were employed to introduce the story, to develop the brand image and to broaden Tofka’s presence in a crowded market, establishing it as the sensation it promises to be.


The outcome

The Tofka brand is built on its sensation as a premium smooth toffee vodka. The bottle also contains gold flakes and at point of sale these are lit from a base and swirled around to create a theatrical masterpiece; A drink that not only seduces the taste buds it also stimulates the eye of its consumer. With this in mind we have built a campaign of intrigue, with its story and powerful imagery to use in advertising and event promotion on the theme of ‘SHAKE UP A STORM’ – a nod to the alpine roots and party atmosphere the drink evokes.