Helping to raise awareness of Travel & Tourism as one of the world’s largest industries, supporting 277 million jobs and generating 9.8 per cent of world GDP.

The brand challenge

The World Travel & Tourism Council (WTTC) is the forum for business leaders in the Travel & Tourism industry whose Members are Chief Executives of some one hundred of the world’s leading Travel & Tourism companies.

Creative Heads was responsible for the design and production of WTTC’s heavyweight country reports on the Travel & Tourism industry commissioned by governments around the world, including Serbia, Montenegro, Trinidad & Tobago, Santa Catarina and a further 180 smaller annual summary reports.

The challenge was to ensure every report adhered to strict brand guidelines whilst also conveying the indivdual personality of each country through beautiful photography, powerful media infographics and quality design layouts.



Creative Heads helps WTTC promote sustainable Travel & Tourism through its Tourism for Tomorrow Awards. The marketing channels included event graphics, brochures, advertising and digital media.

The client’s view

“The creativity and quality of design produced is always exemplary, helping WTTC to not only position its brands but also to enhance and develop the perception of the organisation through a range of media. Creative Heads ensured that the final product, whether it was printed or digital, was produced to the highest quality.”
Director, World Travel & Tourism Council